I am an Interaction designer with a background in Fine Arts and Interior Design who is passionate about Art, Design, culture and technology and how they complement each other to create products and services that address human needs.
I have experiences in work and study in Iran, Italy, Denmark, Uganda and Turkey. Since 2005 I have been moving around the world to experience different cultures and meet different people.
I believe my mobile life has been a great opportunity to use both my cultural and design experiences in my works, to create services and tools that help us to be smarter, connected and more educated.
I am extremely passionate about find solutions for everyday life problems, using my abilities to make a better word.
Using Human-Centered Design and design thinking, I want to give hope, happiness and better life to different communities around the word.
I love building, prototyping, hacking and solving problems like puzzles.
I have been one of the staff of CIID NEST start-up in April 2014 to discover and experience start-up life, challenges, and process. I co-founded plantfriend, a robotic flower pot to help us understand the basic needs of a plant. Besides being a designer, I learned how to develop a product, marketing, communication with customers and build customer services.
Art has always been a dominating thing in my life, I love sketching , drawing and painting. Along the way, I communicate and share what I feel as an Iranian woman with everyone.
My curiosity led me to study the common elements among architecture, art and design and find the relationship between the technologies, ecology, recycled materials and sustainable visions towards the future.
I believe every piece of design can be a work of art. With experience in graphic, illustrator, interior and exterior design, I maintain a healthy balance between functionality and visual impact in all my works.
“What I like about photographs is that they capture a moment that’s gone forever, impossible to reproduce.”
― Karl Lagerfeld
2015 - Present | Parasut | Product Designer, Istanbul
2015 - Woomio | CCO - Chef Creative Officer, Copenhagen
2014 - Irise | Design leader for Marketing, Branding and services, Uganda
2014 - PlantFriend | Co-founder, Interaction Designer and Product Leader | CIID Nest, Copenhagen
2013 (1 Month) | LEGO, CIID Industry Project, Copenhagen
2013 (1 Month) LucePlan, CIID Industry Project, Copenhagen
2012 - Soluzione Integrate Company | Graphic and web designer, Turin
2009 - 2011 | Freelance | Artist, Graphic and Interior Designer, Turin
2003 - 2005 | PayaBeton | Graphic Designer, Tehran
2013 - 2014 | Copenhagen Institute of Interaction Design | MA in Interaction Design .
2011 - 2012 | CIOFS, Turin | Certification of Graphic multimedia & web design.
2010 - 2011 | IED Instituto Europeo di Design, Turin | Master in Architecture and Interior Design.
2008 - 2010 | Albertina Academy of Fine Arts, Turin, Italy | MA Fine Arts and painting.
2005 - 2007 | Polytechnic of Turin | BS Science of Architectural (unfinished).
2001 - 2005 | University of science and culture, Tehran, Iran | BA Fine Arts and painting.
* dreamer who wants to save more lives with small actions.
* curious girl who loves traveling around the world and meet different people with different backgrounds, cultures and points of views.
* positive thinker who believes the things get better, together for social good.
* adventurer, spent amazing 8 years of my life in Italy for studying and working.
My design process include the methods and tools that are: user research, user scenarios, wire-framing, user testing and rapid prototyping.